??????? ??????????? ????? ????? ?????? ?????????

????????????: ?? ??? ????? ??????? ?????? ??? ???? ???? ?? ???? ?? ?? ???? ??? ??????? ??? ??????? ??????? ?????? ??? ??????? ???? ?? ???? ??????? ?????? ???? ??? ????? ??????? ?????? ??????? ?????? ?????????? ???? ???? ??? ???? ????? ??????? ???????? ???????? ???????.

??????? ??????????? (Strategic Planning):
?? ??? ??? ???????? ??? ????? ????? ??????? ??? ?????? ????? ?????? ?????? ????? (??????? ???????)
??? ??????? ??????? ??????????? ?? ???? ?????? ???? ????? ?????? ????? ????????? ?? ??????????? ???? ????? ??????? ???? ????? ??????? ??? ??????? ?????? ???????? (??? ????) ???????? ?????? ???????? (????? ?????????) ???????? ????? ????? ????????? (????? SWOT).