The Effect of Big Data Analysis Capabilities on Organizational Flexibility: Analytical research at Iraqi communications firms

المجلة: Himalayas

سنة النشر: 2022

تاريخ النشر: 2022-09-15

This study aimed to crystallize a clear vision about the impact of dynamic capabilities in The ability to analyze big data plays a vital role in organizations that improve their performance in order to survive and compete in a business environment characterized by turbulence, complexity, and permanent change. However, the mechanism for reaping performance gains from big data analysis still requires extensive empirical research and analysis. The current research aims to know the impact of the ability to analyze big data on organizational resilience. Based on the literature on the ability to analyze big data, the researcher developed a questionnaire for this purpose using a seven-dimensional Likert scale. It included three main dimensions of the ability to analyze big data (tangible resources, human skills, intangible resources), and organizational flexibility, which were explained by (20) paragraphs. The research data was collected from a sample of (60) workers in Iraqi communication companies, and the questionnaire was subjected to The validity and reliability tests applied in such a case, and partial least-squares equation modeling (PLS-SEM) was used to analyze the research data, and the most important findings of the research are that the ability to analyze big data directly affects organizational flexibility, and that organizational flexibility requires integration And the cooperation of multiple parties with the company, namely suppliers, intermediaries, and customers, as well as internal cooperation in the company to achieve flexibility and rapid response to market requirements. The research recommended the need to pay attention to building the ability to analyze big data for the company. And emphasizing the need for multiple platforms employed to analyze big data so that they link the data flowing from the various organizational units, and ensure the smooth flow of data. Emphasis on the flexibility of the infrastructure for analyzing big data to accommodate large volumes of valuable new data that the organization obtains from various sources, in order to be able to analyze it quickly to keep pace with the continuous changes