السيميائيات الواصلية ف النص الٳشهاري عند سليم بركات كتاب وريا ٳنموذجاً

المجلة: مجلة الحكمة للدراسات والأبحاث مجلة مختصة في العلوم الإنسانية و الاجتماعية والآداب. وهي مجلة محكمة، تصدر عن جامعة ومعهد العدالة والحكمة في �

سنة النشر: 2022

تاريخ النشر: 2022-06-30

Abstract: Advertising is no longer as it used to be meetings in mosques, neighborhoods and public places. Rather, the situation has changed today according to the technological developments that have invaded our present world in all its fields across different places. Advertising has become enormous languages, cultures and technologies that distribute linguistic accumulations and stores covering a wide social area of the world. According to the linguistic and aesthetic techniques of the text, and the changing of the lifestyle and methods of living for nearby and distant societies of different sects and locations by means of well-developed communicative technical semiotics, and therefore it is not surprising that advertising has become an area for huge global investments, and a means of global trends on many levels, Hence, the advertising text had to keep pace with these transformations, to contain and express them with clear accuracy and comprehensiveness through textual communicative semiotics that are auxiliary factors for the communicative advertising text, given the diversity and density of the recipient audiences (advertising them) to the text.