The digital transformation role in profitability increasing of economic units -An experimental study in a sample of Iraqi companies

المجلة: International Journal of Management and Organizational Research

سنة النشر: 2024

تاريخ النشر: 2024-03-01

Abstract The research aims to improve customer experience, meet their needs, work to develop and enhance business effectiveness, maintain competitive strength and raise productivity by automating and eliminating routine processes. Digital transformation helps economic units reduce costs, which leads to increased profits. The descriptive statistical method (SPSS) was used to analyze the data. The researchers distributed 73 questionnaires, and after obtaining them; the researchers analyzed them. The purpose of the questionnaire is for academic professors, professionals, and workers in the units representing the research sample (Baly Company, Talabaty Company, and Toters Company). The study reached several conclusions, the most important of which is that there is a positive relationship between digital transformation and the profitability of units, in addition to reducing the time to provide service and the effort needed to complete tasks, improving processes within units, and reducing human mistakes.

The digital transformation role in profitability increasing of economic units -An experimental study in a sample of Iraqi companies

المجلة: International Journal of Management and Organizational Research

سنة النشر: 2024

تاريخ النشر: 2024-03-01

Abstract The research aims to improve customer experience, meet their needs, work to develop and enhance business effectiveness, maintain competitive strength and raise productivity by automating and eliminating routine processes. Digital transformation helps economic units reduce costs, which leads to increased profits. The descriptive statistical method (SPSS) was used to analyze the data. The researchers distributed 73 questionnaires, and after obtaining them; the researchers analyzed them. The purpose of the questionnaire is for academic professors, professionals, and workers in the units representing the research sample (Baly Company, Talabaty Company, and Toters Company). The study reached several conclusions, the most important of which is that there is a positive relationship between digital transformation and the profitability of units, in addition to reducing the time to provide service and the effort needed to complete tasks, improving processes within units, and reducing human mistakes.